Rotosound is a British company that specializes in manufacturing high-quality guitar strings and other musical accessories. Founded in 1958 by James How, the company has been at the forefront of the music industry for over six decades, providing musicians with some of the best strings in the world. Rotosound has a rich history of innovation and excellence. In the early 1960s, the company introduced the first roundwound bass strings, which quickly became popular among bass players. The company also developed the first stainless steel guitar strings, which provided a brighter and more durable sound than traditional strings. Over the years, Rotosound has continued to innovate and improve its products. The company's strings are now used by some of the world's most famous musicians, including Jimi Hendrix, John Entwistle, and Geddy Lee. Rotosound's strings are known for their bright, clear tone, long-lasting durability, and excellent playability. In addition to guitar strings, Rotosound also produces a range of other musical accessories, including cables, picks, and straps. The company's cables are known for their high-quality construction and low noise, while its picks are designed to provide excellent grip and control. Rotosound's straps are also popular among musicians, thanks to their comfortable design and durable construction. One of the things that sets Rotosound apart from other companies is its commitment to quality. The company uses only the finest materials and employs skilled craftsmen to ensure that every product meets its high standards. Rotosound also has a strong focus on sustainability, using environmentally friendly materials and manufacturing processes wherever possible. Overall, Rotosound is a company that has earned its reputation as one of the world's leading manufacturers of guitar strings and other musical accessories. With a rich history of innovation and excellence, and a commitment to quality and sustainability, Rotosound is a brand that musicians can trust and rely on for years to come.